i4 Tales Conference × Vivid Sydney
About my Brain Institute | 2015 - 2018 | Event Partnership
i4 Tales was a conference and creative learning experience produced as part of the Vivid Sydney Festival of Lights program over four consecutive years. Bringing together leadership, neuroscience, design and creative thinking, the event combined talks and experiential learning with an exhibition of original student work created specifically for the conference.
I led the event from application and program development through to production and delivery, while establishing an ongoing partnership with Billy Blue College of Design that connected emerging designers with the event through live industry briefs and public exhibition opportunities.
In 2017, i4 Tales was named by Culture Trip as one of the “15 Coolest Things to See” at Vivid Sydney.
My role covered the following:
Event Strategy & Production:
Led the annual planning and delivery of i4 Tales across four years, coordinating the conference program, speakers, exhibition and audience experience from concept through to live delivery.
Led the annual planning and delivery of i4 Tales across four years, coordinating the conference program, speakers, exhibition and audience experience from concept through to live delivery.
Applications & Festival Requirements:
Managed the annual application process for participation in Vivid Sydney, working within the requirements, timelines and event framework established by Destination NSW and the broader festival program.
Managed the annual application process for participation in Vivid Sydney, working within the requirements, timelines and event framework established by Destination NSW and the broader festival program.
Venue & Event Logistics:
Managed venue coordination, event spaces, scheduling, suppliers, speakers, audience requirements and on-site operations across both the conference and exhibition.
Managed venue coordination, event spaces, scheduling, suppliers, speakers, audience requirements and on-site operations across both the conference and exhibition.
Brand, Marketing & Communications:
Led the conference branding, marketing and audience communications, developing the creative assets and promotional materials required for each annual event.
Led the conference branding, marketing and audience communications, developing the creative assets and promotional materials required for each annual event.
Education & Industry Partnership:
Established and managed a four-year partnership with Billy Blue College of Design, using the conference as a live industry platform for emerging designers to work on real-world creative briefs.
Established and managed a four-year partnership with Billy Blue College of Design, using the conference as a live industry platform for emerging designers to work on real-world creative briefs.
Live Student Briefs & Mentoring:
Created and led eight 12-week live student projects across the partnership, mentoring students as they developed branded digital artwork and creative responses for the conference.
Created and led eight 12-week live student projects across the partnership, mentoring students as they developed branded digital artwork and creative responses for the conference.
Exhibition Curation:
Curated and integrated the resulting student work into the conference environment, giving emerging designers the opportunity to publicly exhibit their work while contributing to the visual and audience experience of i4 Tales.
Curated and integrated the resulting student work into the conference environment, giving emerging designers the opportunity to publicly exhibit their work while contributing to the visual and audience experience of i4 Tales.
Partnership & Stakeholder Management:
Coordinated relationships across About my Brain Institute, Billy Blue College of Design, Destination NSW, Vivid Sydney, speakers, suppliers and other event stakeholders.
Coordinated relationships across About my Brain Institute, Billy Blue College of Design, Destination NSW, Vivid Sydney, speakers, suppliers and other event stakeholders.
2016 Showreel
2015 Showreel