I’m a creative leader with over 17 years of experience across brand, product, events and learning. I’ve worked with startups, global organisations, government, universities and not-for-profits, across Australia, New Zealand, Europe, Cambodia and the USA.

I lead projects from early strategy, concept development and planning through to launch and delivery, bringing together creative, technical, marketing and commercial teams.

As co-founder of the About my Brain Institute, I’ve worked alongside psychologists, neuroscientists and leadership experts, deepening my understanding of human behaviour and how it can inform design and creative leadership. I’ve also lectured in design, innovation and entrepreneurship at leading Australian design institutions.

My work has taken many forms, and that breadth continues to influence my creative practice and how I approach new ideas and challenges. What continues to inspire me is the possibility of contributing to projects that help shift perspectives, bring people together, spark curiosity and fun.