The i4 Neuroleader™ Assessment & Methodology
This is an end-to-end digital product that I conceived, designed and brought to market. I led every stage of the product lifecycle, from strategy, user research and UX architecture through to interface design, implementation and launch, while overseeing the web development process and coordinating a multidisciplinary team of designers, developers, filmmakers, editors and subject matter experts across leadership, coaching, wellbeing and neuroscience.
Beyond the product itself, I played a central role in shaping the broader business and customer ecosystem. My responsibilities spanned business strategy and commercial model development, brand strategy, product management, instructional design, learning experience (LX) design, LMS implementation, course content strategy and writing, customer onboarding, account management, HubSpot integration, psychometric assessment design, data visualisation, publishing, filmmaking, and integrated marketing across multiple channels. I also worked closely with our development team to translate design concepts into technical solutions, ensuring a seamless experience from concept to execution.
The collection below showcases a cross-section of the work delivered throughout the project, including the responsive website, digital learning platform, user interface and experience design, educational content, marketing collateral and supporting digital assets.
