what I do
I am a multidisciplinary designer, photographer and entrepreneur with a diverse background in business strategy, creative direction, branding, product design, digital marketing, project and event management. My experience includes working with both established organisations and startups, helping to create thoughtful and engaging experiences that connect with their audiences.
With a deep personal interest in leadership, coaching, mental health, well-being and applied neuroscience, I have dedicated much of my career to exploring how business, design, creativity and human behaviour intersect.
My background
My journey began in 2005 with a love for photography and visual storytelling, which led to exhibitions and award-winning collections across Australia. In 2007, I pursued a Bachelor of Applied Design in Digital Media at Billy Blue College of Design, balancing my studies with freelance work in branding, photography and web design for clients across Australia, Europe, and the USA.
After graduating, I co-founded the About My Brain Institute, where I played a key role in brand strategy, product development, creative direction and marketing. I led the end-to-end development of the i4 Neuroleader™ Assessment & Methodology, working closely with a multidisciplinary team of designers, programmers, filmmakers, and subject matter experts.
This work encompassed the creation of a 360° feedback assessment tool, in-person and online certification programs, and an internationally acclaimed educational documentary—all aimed at helping individuals and organisations enhance leadership, well-being and workplace culture.
Being a co-founder gave me firsthand experience in business strategy, product development, and customer-centered design. My immersion in neuroscience and behavioural leadership has also deepened my ability to approach user-centered design with greater insight and intention.
Teaching and Mentoring
I love sharing knowledge and helping others develop their creative and strategic skills. As the Creative Director of the About my Brain Institute, I have trained, coached and mentored various interns and junior designers.
From 2011 to 2018, I was invited to lecture at Billy Blue College of Design (Torrens University), where I taught branding, design thinking and business strategy. I also contributed to course development and created live industry projects across disciplines such as digital media, UX/UI, exhibition design, animation, gaming, film, and data visualisation.
More recently, from 2021 to 2023, I tutored at Sydney University’s Design Lab, guiding students in subjects such as User Experience Design Studio, Design for Digital Revolution (NFTs/Web3) and Design Practice & Management.
Final Remarks
At my core, I am a designer, entrepreneur and educator who thrives at the intersection of creativity, strategy and human potential. My work is centred on meaningful change; whether through brand and product design, leadership development or well-being practices. By blending modern neuroscience, well-being, biohacking, and ancient wisdom, I strive to create experiences that inspire personal and professional transformation, fostering healthier, more playful, and deeply connected ways of working and living.
Specialties & Skills
• Creative Direction
• Business Model Generation
• Product Management (Strategy & Design)
• Service, HCD & Design Thinking
• Customer Experience Design
• Customer Success & Onboarding
• Project, Event & Program Management
• Marketing, Social Media, Content Creation
• Digital Strategy, Website, UI & UX Design
• Brand Development, Graphic & Print Design
• Book Design & Publishing
• eCommerce Shopify Set-Up & Management
• Website Design & Management
• Front-End Development Support
• Workshop Facilitation & Lecturing
• Coaching & Mentoring Clients, Staff & Students
• Instructional & Online Course Design
• Assessment Design & Data Visualisation
• Digital Production & Scriptwriting
• Photography & Film Art Direction
• Business Model Generation
• Product Management (Strategy & Design)
• Service, HCD & Design Thinking
• Customer Experience Design
• Customer Success & Onboarding
• Project, Event & Program Management
• Marketing, Social Media, Content Creation
• Digital Strategy, Website, UI & UX Design
• Brand Development, Graphic & Print Design
• Book Design & Publishing
• eCommerce Shopify Set-Up & Management
• Website Design & Management
• Front-End Development Support
• Workshop Facilitation & Lecturing
• Coaching & Mentoring Clients, Staff & Students
• Instructional & Online Course Design
• Assessment Design & Data Visualisation
• Digital Production & Scriptwriting
• Photography & Film Art Direction
attributes & Value Add
Strategic Thinker & Problem Solver:
I bridge creativity and strategy to develop innovative solutions that enhance customer experiences and build sustainable brands. With a sharp eye for both the big picture and fine details, I ensure that design, business and user needs align seamlessly.
I bridge creativity and strategy to develop innovative solutions that enhance customer experiences and build sustainable brands. With a sharp eye for both the big picture and fine details, I ensure that design, business and user needs align seamlessly.
Self-Starter, Resourceful:
As a co-founder, I’ve built ventures from the ground up, leading cross-functional teams and collaborating globally to establish efficient systems that drive long-term success. I thrive in dynamic environments where initiative and adaptability are key.
As a co-founder, I’ve built ventures from the ground up, leading cross-functional teams and collaborating globally to establish efficient systems that drive long-term success. I thrive in dynamic environments where initiative and adaptability are key.
Lifelong Learner & Skilled Mentor:
I am a self-driven learner passionate about personal growth, mentorship and knowledge-sharing. My experience teaching and training in creative strategy, branding and leadership has honed my ability to guide others toward impactful solutions.
I am a self-driven learner passionate about personal growth, mentorship and knowledge-sharing. My experience teaching and training in creative strategy, branding and leadership has honed my ability to guide others toward impactful solutions.
Product Development & Execution:
With extensive experience in product strategy and execution, I specialise in creating structured roadmaps that drive engagement, retention and business growth. My expertise ensures that programs and products align with user needs and deliver measurable outcomes.
With extensive experience in product strategy and execution, I specialise in creating structured roadmaps that drive engagement, retention and business growth. My expertise ensures that programs and products align with user needs and deliver measurable outcomes.
Global Collaborator & Leader:
I enjoy working in both independent work or as part of a global team, leading with clarity, purpose and empathy. My experience at the About My Brain Institute has deepened my ability to communicate effectively across cultures and geographies while ensuring alignment and results.
I enjoy working in both independent work or as part of a global team, leading with clarity, purpose and empathy. My experience at the About My Brain Institute has deepened my ability to communicate effectively across cultures and geographies while ensuring alignment and results.