professional Experience
About my Brain Institute
Director of Design & Co-Founder
2009 – Present • Full-time
Global with Australian HQ
TEDx Burleigh Heads
Event Producer & TEDx Speaker 2024
2023 – 2024 • Pro Bono Advisor (On-Site)
Gold Coast, Australia
Amazon Marketplace (Private Label Business)
Product Development & Brand Manager
2023 – 2026 • Startup
United States
Sauce AI
Design Lead
2022 • Early-Stage Startup, Contract (Hybrid)
Sydney, Australia
University of Sydney
DesignLab: School of Architecture, Design & Planning
Tutor
2021 – 2023 • Sessional Lecturer (Hybrid)
Sydney, Australia
Billy Blue College of Design
Design Thinking, User Experience & Service Design
Lecturer
2011 – 2018 • Sessional Lecturer (On-Site)
Sydney, Australia
RAW Impact (Not-For-Profit)
Strategic Partner
2011 – 2018 • Pro Bono Advisor (Hybrid)
Cambodia & Australia
VMware
Senior Communication Designer
2012 – 2014 • Independent Consultant (Remote)
Palo Alto, United States
Pollenizer
Brand Designer
2011 – 2012 • Independent Consultant (On-Site)
Sydney, Australia
Genos International
Design Lead
2007 – 2013 • Independent Consultant (On-Site)
Australia & United States
earlier professional experiences
Creative & Exhibition Project Lead • BrainArt Project
UX & Visual Designer • Redcoal Telco
Graphic Designer • FROG Analytics
Brand & Communication Designer • Blip Group
Exhibition Project Lead • Billy Blue College of Design
Photography Specialist • Georges Cameras
Photography Assistant • Tony Mott Rock Photographer
Junior Graphic Designer • News Corp Australia
Junior Graphic Designer • CX Lavender
Education
Billy Blue College of Design
Bachelor's degree, Applied Design
Specialisation: Digital Media
2007 – 2010 (Sydney)
Australian Academy of Photography
Analog and Digital Photography
Portrait Photography
Studio & Product Photography
Event Photography
Travel Photography
2004 – 2006 (Sydney)
Macquarie College
Certificate IV in Business (Marketing)
2006 (Sydney)
Professional Development
Mindvalley
AI Mastery (Level 1, 2 & 3)
Oct 2025 (Online)
Social Media Mastery (Level 1, 2 & 3)
Jul 2025 (Online)
INSEAD
Open Programmes, Design Thinking
and Creativity for Business
Jan 2022 – Jun 2022 (Online)
Robbins Research International
Business Mastery 1 & 2
2015 - 2016 9 (US & UK)
About my Brain Institute
i4 Neuroleader Course
Brain-Friendly Leadership Certification
i4 Neuroleader Assessment Certification
2013 – 2025 (Australia)
Co designed and developed the Institute’s flagship neuroscience based leadership and coaching certification programs, collaborating with experts on curriculum design, learning experiences, assessment methodology and participant resources. Completed all certification programs and co-facilitated their application.
---
For a more detailed overview of my professional experience and the scope of each role, please contact me to request my full CV or visit my LinkedIn profile.
AREAS OF EXPERTISE
Brand & Product
• Brand Strategy & Identity Systems
• Product Strategy
• Product Design
• Packaging Design
• Print Production
• UX/UI Design
• Customer Experience (CX)
• Service Design
• Design Thinking
Growth & Commercial
• Go-to-Market Strategy
• Content Strategy
• Digital & Social Media Marketing
• E-commerce Strategy
• Supplier & Manufacturing Management
• AI-enabled Workflows
Education & Communication
• Workshop Facilitation
• University Teaching
• Coaching & Mentoring
• On-Camera Presenting
• Public Speaking
Creative Production
• Film & Video Production
• Scriptwriting
• Publishing
• Event Production
• Photography
Leadership
• Team & Cross-functional Leadership
• Product Leadership
• Stakeholder Engagement
• Strategic Planning
• Project Management
Wellbeing Training
Himalayan Yoga Association
Sound Healing Practitioner (Level 1, 2 & 3)
Sep 2024 (Bali)
Magic Inclined
Akashic Records Practitioner & Intuitive Guide
2022 - 2023 (Online)
Power Living, Australia
200 Hours Yoga Teacher Training
Jul 2016 (Sydney / Bali)
Transcendental Meditation, Australia
Developing Self Management/Stress Management Skills for Maximum Personal Effectiveness
December 2016 (Sydney)
Emotional Freedom Techniques (EFT)
Advanced Training with Dr. David Lake
Medical Practitioner & Psychotherapist and Steve Wells Registered Psychologist
Jan 2006
SOFTWARE & TOOLS
Design
InDesign, Photoshop, Illustrator, Final Cut Pro, Premiere Pro, Filmora, CapCut, Submagic, Canva, Figma, Balsamiq, Sketch, Miro, Webflow.
Product & Project
Airtable, Jira, Notion, Trello, Monday, Microsoft Office, Google Workspace.
Ecommerce & Marketing
Extensive knowledge in digital marketing and analytics platforms, enabling effective collaboration with marketing, performance and eCommerce teams.
Shopify, HubSpot, Metricool, Later, Hootsuite, Co-Schedule, Google Analytics, Google Ads, Meta Business Suite, Amazon Seller Central, Active Campaign, Mailchimp, ConvertKit, Instagram, YouTube, TikTok, Twitter, Facebook, LinkedIn.
AI & Emerging Technologies
I actively explore, test and integrate emerging technologies into my creative, strategic and product development workflows. The tools below are among those I have recently worked with.
ChatGPT, Claude, Gemini, Midjourney, DALL·E, Adobe, Ideogram, Runway, Kling AI, ElevenLabs, ArcAds, NotebookLM, Zapier, Cursor, Lovable, AI Workflow Automations and Agents.
Development (Working Knowledge)
Comfortable reading, understanding and making basic modifications to front end code, collaborating with developers to troubleshoot and accelerate implementation.
HTML / CSS, Shopify Liquid, GitHub
Languages
English (Bilingual proficiency)
Spanish (Bilingual proficiency)
Work ELIGIBILITY
Australia & Europe
↑Back to Top