Leadership Is Upside Down & Brain-friendly leadership
For this book series, I served as the creative director for both the Leadership Is Upside Down Book Launch Exhibition in 2014 and the Brain-Friendly Leadership Virtual Book Launch in 2021. These events were designed to go beyond traditional book launches, transforming them into immersive, interactive experiences that embodied the core ideas of each book in a tangible and engaging way.
For the 2014 exhibition, I led a team of designers to develop interactive visuals that brought the book’s themes to life, ensuring that every element—from the branding to the event’s atmosphere—reflected the essence of Leadership Is Upside Down. We created playful, thought-provoking installations, including branded sculptures, interactive art pieces, and creative spaces that invited guests to engage with the book’s concepts through hands-on activities. The goal was to encourage curiosity, spark conversation and allow attendees to experience the ideas rather than just read about them.
In 2021, we adapted this experiential approach to a digital format for the Brain-Friendly Leadership Virtual Book Launch. Instead of a conventional online event, we designed a highly interactive and visually engaging experience that combined storytelling, live participation, and dynamic content to immerse attendees in the book’s philosophy. This included creative digital interactions, guided exercises and opportunities for guests to contribute their insights in real time.
Both events emphasised the power of play, creativity, and engagement in learning and leadership development. By blending art, design, and neuroscience, we created experiences that not only introduced the books but also embodied their messages—transforming ideas into something people could see, feel and interact with.
Engage Me Book
Have you ever wondered what truly engages people at work? Have you taken the time to reflect on what motivates you and shared it with your boss? And how has our understanding of engagement evolved through the lens of neuroscience? Engage Me is an insightful, practical, and easy-to-read guide that explores these questions through the wisdom of our 25 Faces of Engagement—real people, just like you and me. What drives them? What drives you? If your team’s engagement levels aren’t where you’d like them to be and you’re looking for a fresh perspective, this book offers a quick yet powerful reference to workplace engagement. Read Engage Me, get inspired, share it with others, and start making a difference.
I contributed as the photographer, designer, and cover artist, with illustrations by Beni McDonald.
other Books
As part of my passion for blending creativity, storytelling, and human development, I worked on a series of books designed to spark curiosity, inspire reflection, and encourage playful exploration of deep themes—from emotions to leadership to love and consciousness.
One of these projects, What Did Your Parents Teach You About Emotions?, invites readers to explore their emotional upbringing through self-inquiry and storytelling. Designed for both adults and parents to read with their children, this book fosters meaningful conversations about emotions, helping to uncover how early experiences shape the way we navigate relationships, work, and life.
Similarly, The Poetry of Leadership explores leadership through an artistic and introspective approach, using poetry to capture the nuances of influence, vision, and self-discovery. It steps beyond traditional leadership discourse to inspire readers in a way that is both poetic and thought-provoking.
In Love, Connection & Consciousness, we delved into the interplay between relationships, self-awareness, and emotional intelligence, offering perspectives that challenge, engage, and ignite new ways of thinking about love and human connection.
These books weren’t just about reading—they were designed as interactive and creative experiences. Each one encourages the reader to engage in their own way, whether through storytelling, writing, discussion, or self-reflection. Just like a creative exercise or a playful experiment, they invite curiosity, challenge perceptions, and help readers weave their own insights into everyday life.
As the creative director and designer of these publication, I focused on crafting a visually engaging and thought-provoking experience, ensuring that the design elements complemented the book’s interactive nature.
